We may collect the following information:

• Personal Information: Your name, email address, phone number, and mailing address.
• SMS Opt-In Data: Your phone number and your consent to receive text messages from us.
• Health Information: Information related to your orthodontic treatment.
• Website Data: IP address, browser type, and pages visited via cookies and analytics tools.
• Form Submissions: Any information you submit through our contact or booking forms.

• Send you the SMS messages you have opted in to receive
• Send appointment reminders, practice updates, and relevant communications
• Schedule and manage your appointments
• Respond to your questions and inquiries
• Improve our website and overall patient experience
• Comply with applicable laws and regulations

If you provide your phone number and opt in to receive text messages, we will use that number to send appointment reminders, marketing messages, and general practice communications.

We only share your information when necessary, with:

• Healthcare providers involved in your orthodontic care
• Insurance companies for billing and claims
• Trusted service providers who help us operate our practice (e.g., scheduling software, SMS platforms)
• Legal authorities when required by law

All third parties are required to keep your information confidential and may not use it for their own marketing purposes.

• Opt out of SMS messages at any time by replying STOP
• Request a copy of the personal information we hold about you
• Ask us to correct any inaccurate information
• Request deletion of your personal data (subject to legal requirements)
• Opt out of marketing emails at any time

We implement reasonable and industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse — including encrypted data storage and secure HTTPS connections.

Our website uses cookies to understand how visitors interact with our site and to improve your experience. You may disable cookies in your browser settings, though some features may not function as expected.

We treat patients of all ages. A parent or guardian must provide consent before we collect personal information from a child under 13. We do not knowingly collect such data without parental approval.

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Effective Date.” We encourage you to review this page periodically to stay informed.